Born in Costa Rica (San José, 1984) but living and in love with Barcelona, she was a first level tennis player as a junior.
During 10 years she was the #1 ranked player in her country, and in 2000, of all Central America. She was a part of the Costa Rican Olympic Team and has played in two Fed Cups. During three years, she lived in the United States as a member of the ITF World Touring Team. After quitting tennis in 2003, she continued to center her professional life in sport.
From 2004 to 2008 she was a tennis coach at the Real Club de Polo de Barcelona. She also coordinated the high performance groups and was in charge of organizing all the international tournaments that were held at the club. She worked at Octagon Spain from 2009 to 2015, as and Event Manager, and from 2015 until the end of 2017 she worked at the gym chain DiR, as Responsible of all Social and Sports Events.
She has worked at many events, some of the most relevant being the Valencia Open 500, the Baja Aragón, Quebrantahuesos, La Rioja Bike Race by GAES, the XTrial World Championships, the Andalucia Bike Race, the Swimming World Championships, and the Cursa DiR Guàrdia Urbana per la Diagonal.
Currently, Julia has embarked herself in a new professional project, offering consultancy services for big events, and focusing her efforts, mainly, in ticketing strategies, and creative ways of making these events fill their stands with public. During 2018, she is working on the organization of the WTA Mallorca Open, The European Water polo Championships, and the Basque Pelota World Championships.
Julia discovered the world of Paralympic sport in 2009, when she collaborated with a wheelchair tennis tournament. From that moment on, she has focused most of her energy in making this sport grow, specially with the organization of the National Wheelchair Tennis Spanish Master since 2009, first in Valencia, and since 2016 in Barcelona.
Miguel Ángel Santos, journalist
I have worked with Julia these past three years and I have a hard time remembering someone more organized, professional, and who has everything under control, as she does. She transmits seriousness and calmness. Working with her is a pleasure, because she makes everything easy. In the personal relationship, she is understanding, respectful, and always positive. If she is not a part of your team, you will miss her. I wish her the best of luck in her new adventure.
Julia represents the best of the cosmopolitan youth: she speaks different languages, she is decisive and close, and she demonstrates that people can have a senior management level at a young age. Her profile should be present in any company that wants to organize events or manage high level athletes.
Julia is an excellent team asset. Always ready to take on new challenges, she puts all her positive energy and enthusiasm to the events she is involved with. Her very valuable expertise is broad as she showcases all her skills at the Valencia Open 500 in charge of various different projects going from ticketing to corporate social responsibility passing by her involvement in wheelchair tennis or managing our newly parallel event the Valencia Sports International Forum (FID in Spanish). Growing fast with the tournament she is now a key element of the event success.
In the world of events you have to be professional, on time, never lose your nerves, and have everything under control… Julia Roca has all of these qualities, she makes the event be successful and that all of us have a great time.