I consider myself an organized person, that always works with a good attitude, and who is rarely affected by what other people consider ‘problems’. Instead, I try to look for solutions immediately and be proactive every moment.
Even though my professional life has been mainly focused on the organization of sporting events – I have been doing this for over 15 years – I consider myself a multifaceted person, capable of implicating myself in all types of projects. I love producing events and, in that sense, I have learned a lot in the last years, specially during the 3 years that I was Responsible for Events at Clubs DiR.
A variety of my professional diversity is constituted by Ticketing or Ticket Sales. I have become very specialized in it, and I love it. Many people are not aware of the importance of ticketing, and it is fundamental for the success of any event: the previous strategy to meet the income objective, getting the seats full, making everyone have a ticket to come to the event… For this type of work, I have come up with the term ‘Guerilla Ticketing’, which means that I focus on the small sale, on reaching as many people possible and trying to generate as much brand awareness as I can for the event I am working on.