JULIA ROCA VALVERDE
KNOW THE PERSON THAT IS BEHIND EACH EVENT
Costa Rican by birth (San José, 1984) and Barcelonian by vocation, in her adolescence she was a top-level tennis player
JULIA ROCA VALVERDE
CEO & FOUNDERCosta Rican by birth (San José, 1984) and Barcelonian by vocation, in her adolescence she was a top-level tennis player
During 10 years she was the #1 ranked player in her country, and in 2000, of all Central America. She was part of the Costa Rican Olympic Team and has played in two Fed Cups. During three years, she lived in the United States as a member of the ITF World Touring Team. After quitting tennis in 2003, she continued to center her professional life in sport.
From 2004 to 2008 she was a tennis coach at the Real Club de Polo de Barcelona. She also coordinated the high-performance groups and was in charge of organizing all the international tournaments that were held at the club. She worked at Octagon Spain from 2009 to 2015, as an Event Manager, and from 2015 until the end of 2017 she worked at Clubs DiR, as Social and Sports Events Manager, organizing more than 25 events annually. From 2018 until the end of 2021, Julia was Ticketing & VIP Hospitality Director at Kosmos Tennis. During 2023, Julia’s main focus was in the organization of the FIBA Basketball World Cup 2023, where she was Ticketing Manager.
Through Jroca Eventos, Julia offers consultancy, production and event management services for small and large events and focuses, above all, on ticketing strategies and creative ways to fill the stadiums of the events in which she collaborates.
She was worked in the organization of Billie Jean King Cup Finals 2023, Madrid Premier Padel 2022, FIH Hockey Women’s World Cup 2022, Davis Cup Finals 2019 and 2021, LEN European Water Polo Championships 2018, Basque Pelota World Championships 2018, FINA Swimming World Championships 2013, as well as the Valencia Open 500 ATP World Tour, amongst others.
Miguel Angel Santos, journalist
19
years of experience
98
organized events
13
world championships
EXPERTISE
HOW CAN I HELPTicketing Strategy
Event Management and Production
PORTFOLIO
MY EXPERIENCETennis
- Billie Jean King Cup Finals (2023)
- Mutua Madrid Open (2022, 2018)
- Davis Cup Finals (2019 – 2021)
- WTA Mallorca Open (2018)
- Master Nacional de Tenis en Silla de Ruedas Masculino (2009 – 2019)
- Valencia Open 500 ATP World Tour (2009 – 2014)
- Master Nacional de Tenis en Silla de Ruedas Femenino (2010 – 2011)
- WTA Andalucía Tennis Experience (2009 – 2011)
RUNNING / ATHLETICS
- Cursa Montilivi (2022)
- Cursa DiR Guàrdia Urbana (2016 – 2018)
- Cursa DiR Mossos d’Esquadra (2015 – 2017)
- Cursa Científica Hospital de Sant Pau (2016 – 2017)
- Moonrace (2014 – 2015)
- Maratón de Málaga (2014)
Cycling
- Marcha Cicloturista Quebrantahuesos (2012 – 2015)
- Andalucia Bike Race (2012 – 2015)
- La Rioja Bike Race (2014 – 2015)
- QH MTB (2012 – 2014)
SWIMMING
- 33rd LEN European Water Polo Championships Barcelona (2018)
- 15th FINA Swimming World Championships Barcelona (2013)
MOTOR
- XTrial World Championships. Madrid, Málaga, and Oviedo. (2008 – 2015)
- Campeonato de España de Trial Indoor. Girona, Zaragoza y Málaga (2012 – 2014)
- Baja Aragón (2014 – 2015)
Fitness
- YogaOne Experience by Born (2023)
- Global Yoga Congress (2017)
- Dones d’Aigua (2016 – 2017)
- Worldwide Aquathon (2016)
- Masterclass de Zumba DMove (2016 – 2017)
- Pedaleja per Unicef (2015 – 2017)
- Yoga Day Barcelona (2015 – 2017)
OTHERS
- FIBA Basketball World Cup (2023)
- Cruilla Summer Festival BCN (2022 – 2023, 2017 – 2018)
- Madrid Premier Padel (2022)
- FIH Hockey Women’s World Cup (2022)
- FIH Pro League Terrassa (2022)
- Final Four – Real Federación Española de Hockey (2022)
- Foro Internacional de Ticketing (2021 – 2022)
- Basque Pelota World Championships (2018)
- Foro Internacional del Deporte Valencia (2011 – 2014)
TEACHING
- ESEI International Business School – Professor Master in Sports Management (2023)
- EU Business School – Professor BA and MBA (2021 – 2023)
- Sports Management School – Mentor and Guest Lecturer (2021 – 2022)
- UDLAP Consultores – Professor Post-Graduate (2021)
- Centre López Vicuña – Guest Lecturer (2019 – 2022)
- Universitat Abat Oliva – Guest Lecturer (2017 – 2020)
- Escuela Internacional de Protocolo Madrid – Guest Lecturer (2019)
- Universidad Politécnica de Valencia – Professor Master (2012 – 2016)
FEATURED EVENTS
2023MULTIMEDIA
PODCASTS, INTERVIEWS & LECTURESDATA TALKS
Sports, Inside 2Playbook Podcast
Entrevista Stage Front con Julia Roca. 2023
(Spanish)
REFERENCES
TESTIMONIALS
Julia is passionate about sports and has a lot of experience in organizing events. I was lucky to work with her at the FIH Hockey Women’s World Cup Terrassa 2022 and I can vouch for her empathy with the team, her joy, her professionalism, and her search for perfection in her department, as well as her achievements. I hope our paths meet again, because I know that whatever she leads will turn out well.
I have been fortunate to meet Julia at various events as a ticketing provider and I have always had the feeling of control and serenity. I think Julia combines just the right balance between knowledge of the entertainment business in general and the tools that help her achieve her goals in the most efficient and profitable way for the organizer. In addition, her track record in organizing events allows her to take care of all the details so that the customer experience is always the best.
Julia is an excellent team asset. Always ready to take on new challenges, she puts all her positive energy and enthusiasm to the events she is involved with. Her very valuable expertise is broad as she showcases all her skills at the Valencia Open 500 in charge of various different projects going from ticketing to corporate social responsibility passing by her involvement in wheelchair tennis or managing our newly parallel event the Valencia Sports International Forum (FID in Spanish). Growing fast with the tournament she is now a key element of the event success.
Julia represents the best of the cosmopolitan youth: she speaks different languages, she is decisive and close, and she demonstrates that people can have a senior management level at a young age. Her profile should be present in any company that wants to organize events or manage high level athletes.
I have worked with Julia these past three years and I have a hard time remembering someone more organized, professional, and who has everything under control, as she does. She transmits seriousness and calmness. Working with her is a pleasure, because she makes everything easy. In the personal relationship, she is understanding, respectful, and always positive. If she is not a part of your team, you will miss her. I wish her the best of luck in her new adventure.
