JULIA ROCA VALVERDE
Know the person that is behind each event
Costarricense de nacimiento (San José, 1984) y barcelonesa de vocación, en su adolescencia fue tenista de primer nivel
JULIA ROCA VALVERDE
CEO & FOUNDERDuring 10 years she was the #1 ranked player in her country, and in 2000, of all Central America. She was a part of the Costa Rican Olympic Team and has played in two Fed Cups. During three years, she lived in the United States as a member of the ITF World Touring Team. After quitting tennis in 2003, she continued to center her professional life in sport.
From 2004 to 2008 she was a tennis coach at the Real Club de Polo de Barcelona. She also coordinated the high-performance groups and was in charge of organizing all the international tournaments that were held at the club. She worked at Octagon Spain from 2009 to 2015, as an Event Manager, and from 2015 until the end of 2017 she worked at Clubs DiR, as Social and Sports Events Manager, organizing more than 25 events per year. From 2018 until the end of 2021, Julia was Ticketing & VIP Hospitality Director at Kosmos Tennis, focusing all her energy in the Davis Cup Finals.
Julia discovered the world of Paralympic sport in 2009, when she collaborated with a wheelchair tennis tournament. From that moment on, she has focused most of her energy in making this sport grow, especially with the organization of the National Wheelchair Tennis Spanish Master from 20019 to 2019.
She has worked at many events, some of the most relevant being: Valencia Open 500, Baja Aragón, Quebrantahuesos, La Rioja Bike Race, XTrial World Championships, Andalucia Bike Race, FINA Swimming World Championships, Cursa DiR Guàrdia Urbana per la Diagonal, European Water polo Championships, and Basque Pelota World Championships.
During 2022, Julia is focused mainly on the organization of the FIH Hockey Women’s World Cup and the Foro Internacional del Ticketing, as well as in the production and organization of other events.
17
Years of experience
86
Organized events
12
World championships
EXPERTISE
HOW I CAN HELP YOU
01
Ticketing and Registration Management
02
Ticketing and Pricing Strategy
03
Budget Control
04
Management, Coordination, and Event Production
05
Social Corporate Responsibility
PORTFOLIO
My experienceTENNIS
- Davis Cup Finals (2019-2021)
- Master Nacional de Tenis en Silla de Ruedas Masculino (2009-2019)
- Master Nacional de Tenis en Silla de Ruedas Femenino (2010-2011)
- WTA Andalucia Tennis Experience(2009 – 2011)
- Valencia Open 500 ATP World Tour (2009 – 2014)
- WTA Mallorca Open (2018)
Running / Athletics
- Moonrace (2014 – 2015)
- Maratón de Málaga (2014)
- Cursa DiR Mossos d’Esquadra (2015 – 2017)
- Cursa Científica Hospital de Sant Pau (2016-2017)
- Cursa DiR Guàrdia Urbana (2016 – 2018)
CYCLING
- Marcha Cicloturista Quebrantahuesos (2012 – 2015)
- Andalucia Bike Race (2012 – 2015)
- La Rioja Bike Race (2014 – 2015)
- QH MTB (2012 – 2014)
Swimming
- 15th FINA World Championships Barcelona (2013)
- 33rd LEN European Water Polo Championships Barcelona (2018)
MOTOR
- XTrial World Championships (Madrid, Málaga, Oviedo. 2008 – 2015)
- Campeonato de España de Trial Indoor (Girona, Zaragoza, Malaga 2012 – 2014)
- Baja Aragón (2014 – 2015)
Fitness
- Zumba DMove Masterclass – 1600 people (2016-2017)
- Pedaleja per Unicef (2015 – 2017)
- Yoga Day Barcelona (2015 – 2017)
Others
- Foro Internacional del Deporte Valencia (2011 – 2014)
- Cruilla Summer Festival BCN (2017 – 2018)
- Basque Pelota World Championships (2018)
- Foro Internacional de Ticketing (2021-2022)
- FIH Hockey Women’s World Cup (2022)
Teaching
-
- EU Business School – Professor BA and MBA (2021 – 2022)
- Sports Management School – Mentor and Guest Lecturer (2021 – 2022)
- UDLAP Consultores – Professor Post-Graduate (2021)
- Centre López Vicuña – Guest Lecturer (2019 – 2022)
- Universitat Abat Oliva – Guest Lecturer (2017 – 2020)
- Escuela Internacional de Protocolo Madrid – Guest Lecturer (2019)
- Universidad Politécnica de Valencia – Professor Master (2012 – 2016)
EVENTS
FEATURED EVENTSRESULTS
TESTIMONIALS
I have worked with Julia these past three years and I have a hard time remembering someone more organized, professional, and who has everything under control, as she does. She transmits seriousness and calmness. Working with her is a pleasure, because she makes everything easy. In the personal relationship, she is understanding, respectful, and always positive. If she is not a part of your team, you will miss her. I wish her the best of luck in her new adventure.
Julia represents the best of the cosmopolitan youth: she speaks different languages, she is decisive and close, and she demonstrates that people can have a senior management level at a young age. Her profile should be present in any company that wants to organize events or manage high level athletes.
Julia is an excellent team asset. Always ready to take on new challenges, she puts all her positive energy and enthusiasm to the events she is involved with. Her very valuable expertise is broad as she showcases all her skills at the Valencia Open 500 in charge of various different projects going from ticketing to corporate social responsibility passing by her involvement in wheelchair tennis or managing our newly parallel event the Valencia Sports International Forum (FID in Spanish). Growing fast with the tournament she is now a key element of the event success.
In the world of events you have to be professional, on time, never lose your nerves, and have everything under control… Julia Roca has all of these qualities, she makes the event be successful and that all of us have a great time.
